Privacy policy

Privacy Policy

Last updated: January 1, 2026

This Privacy Policy describes how durahuman.com (the “Site”) and Durahuman Group (“Durahuman Group,” “we,” “us,” or “our”) collects, uses, and discloses Personal Information when you visit, interact with, or make a purchase from the Site, or when you use our products and services, including HER Engine, PROTOPARENT, The Crawla, and the Durahuman Library (collectively, the “Services”).

Contact

After reviewing this Privacy Policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us:

By email:

info@durahuman.com

By mail:

Durahuman Group

5900 Balcones Drive
STE 100
Austin TX 78731

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or use the Services.

In this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with an identifiable individual.

Device Information

Purpose of collection: To load the Site accurately for you, maintain security, and perform analytics on Site usage to optimize performance and user experience.
Source of collection: Collected automatically when you access the Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our ecommerce processor (for example, Shopify) and analytics/security providers as needed.
Personal Information collected: Browser type/version, IP address, time zone, cookie information, pages or products viewed, search terms, and interactions with the Site.

Order Information

Purpose of collection: To provide products or services to you to fulfill our contract; process payments; arrange shipping (if applicable); provide invoices and confirmations; communicate with you; screen for potential risk or fraud; and provide information or advertising consistent with your preferences and applicable law.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our ecommerce processor (for example, Shopify) and payment/fulfillment partners as needed to complete your order.
Personal Information collected: Name, billing address, shipping address, payment details, email address, and phone number.

Account & Service Usage Information (including SaaS / digital access)

Purpose of collection: To create and administer your account, authenticate access, provide Services (including HER Engine, PROTOPARENT, The Crawla, and Durahuman Library), maintain functionality, support feature delivery, and improve product performance.
Source of collection: Collected from you and generated automatically through your use of the Services.
Disclosure for a business purpose: Shared with service providers that support hosting, authentication, analytics, customer support, and security.
Personal Information collected: Account identifiers, login/authentication events, service interactions (e.g., pages/screens viewed, feature usage, timestamps), and device/session identifiers.

Customer Support Information

Purpose of collection: To respond to inquiries and provide customer support.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with service providers as necessary to provide customer support.
Personal Information collected: Contact details and the content of your communications with us (and any information you choose to provide).

Minors

The Site and Services are not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children under 16. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide the Services and fulfill contracts with you, as described above. For example:

  • We use ecommerce and hosting providers (for example, Shopify) to power the Site, process orders, and support account access.

  • We may use payment processors and (if applicable) shipping/fulfillment partners to complete purchases.

  • We may use analytics providers, advertising partners, and email service providers to understand usage and communicate with you, subject to your preferences and applicable law.

We may also share Personal Information to comply with applicable laws and regulations; to respond to a subpoena, court order, search warrant, or other lawful request; or to protect our rights, property, or safety, and that of our users or others.

Behavioral Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. This may include sharing information about your use of the Site, purchases, and interactions with advertisements with advertising partners, including through cookies or similar technologies (subject to consent where required).

Opt-out choices:
You can opt out of certain targeted advertising by following opt-out instructions provided in our emails, through cookie/consent settings on the Site (where available), or by contacting us at support@durahuman.com.

Using Personal Information

We use your Personal Information to provide our Services to you, including to:

  • Offer products and Services for sale;

  • Process payments;

  • Deliver digital access and administer subscriptions;

  • Ship physical products (if applicable);

  • Provide customer support and service communications;

  • Screen for risk, fraud, abuse, or security incidents; and

  • Provide updates, offers, and product communications consistent with your preferences and applicable law.

Lawful Basis (EEA/UK)

If you are located in the European Economic Area (“EEA”) or the United Kingdom, we process Personal Information under one or more of the following lawful bases (as applicable):

  • Your consent;

  • Performance of a contract with you;

  • Compliance with legal obligations;

  • Protection of vital interests;

  • Performance of a task carried out in the public interest; and/or

  • Legitimate interests, where those interests do not override your fundamental rights and freedoms.

Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and for legitimate business purposes such as security and fraud prevention. You may request deletion where applicable (see “Your Rights”).

Automatic Decision-Making

If you are a resident of the EEA/UK, you have the right to object to processing based solely on automated decision-making (including profiling) when it produces legal effects concerning you or similarly significantly affects you.

We do not engage in fully automated decision-making that has a legal or similarly significant effect using customer data. Some providers may use limited automated processes for fraud prevention (for example, temporary flags related to repeated failed transactions).

Selling or Sharing Personal Information (California)

Depending on how certain advertising and audience tools are configured, our activities may be considered “selling” or “sharing” Personal Information under California privacy law.

Categories of Personal Information that may be sold or shared:

  • Identifiers (e.g., email address, IP address, online identifiers);

  • Internet/network activity (e.g., browsing and interaction data);

  • Commercial information (e.g., records of products purchased or considered).

How to opt out:
California residents may opt out by contacting us at support@durahuman.com with the subject line “California Opt-Out Request”, and/or by using any “Do Not Sell or Share My Personal Information” controls made available on the Site (where applicable).

We do not knowingly sell or share Personal Information of minors under 16.

Your Rights

GDPR / EEA / UK

If you are in the EEA/UK, you may have the right to:

  • Access Personal Information we hold about you;

  • Request correction, update, or deletion;

  • Object to or restrict processing;

  • Request data portability; and

  • Withdraw consent where processing is based on consent.

United States (including California)

Depending on your state of residence, you may have rights to:

  • Know/access the Personal Information we collect, use, disclose, sell, or share;

  • Request deletion (subject to exceptions);

  • Request correction of inaccurate Personal Information;

  • Opt out of certain processing (such as targeted advertising, and/or sale/sharing where applicable); and

  • Not be discriminated against for exercising privacy rights.

To exercise any rights, contact us at support@durahuman.com. We may need to verify your identity before responding.

Cookies

We use cookies and similar technologies to power and optimize the Site and Services. Cookies help remember preferences, enable core functions (like checkout and login), provide analytics, and support advertising/measurement.

You can control cookies through your browser settings and, where available, on-site cookie/consent controls. Removing or blocking cookies may impact functionality and your user experience.

Note: If you use Shopify-based storefront functionality, Shopify places certain cookies that support checkout, security, and analytics. You should periodically confirm cookie listings against your current Shopify configuration.

Do Not Track

Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The “Last updated” date at the top of this Policy reflects the most recent revision.

Complaints

If you would like to make a complaint, contact us at support@durahuman.com or by mail at the address listed above. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.